Is Your Business Ready to Retail?

The Best Black Friday, Small Business Saturday, & Cyber Monday Strategies for 2019

Is Your Business Ready to Retail?

Black Friday, Small Business Saturday and Cyber Monday have become part of the retail landscape, gaining momentum year by year. For retailers, this weekend in November is the most commercially successful of the financial year. In 2018, Black Friday racked up $6.2 billion in sales, with Small Business Saturday sales accounting for $3.02 billion, and Cyber Monday bringing in an additional $7.9 billion for a whopping total of 17.1 billion! Think those numbers are just for the chain stores and larger retailers? Think again!

How Customers Plan to Shop

According to the 2018 Citi Retail Services Study, 73% of shoppers plan to purchase holiday gifts in a brick-and-mortar store this season, 57% plan on shopping by computer, 42% plan to use their mobile device, and 13% plan to do their holiday shopping with a virtual assistant. That means that small businesses in beauty, fitness, and wellness can maximize holiday profits with a little preparation and know-how. Here are some easy ways your business can prepare for a spike in activity during the busiest retail weekend of the year and boost your earnings on Black Friday, Small Business Saturday and Cyber Monday.

Black Friday 2019

What It Is: A term used in business to refer to the day after Thanksgiving, where the “black”is used by accountants to signify profit, as opposed to “red”, indicating loss. Black Friday is traditionally the busiest retail day of the year, with many retailers offering deep discounts available exclusively on Black Friday.

 

Pro Tip: Open early and/or stay open later and use email and text marketing to alert customers to extended hours. If you decide to run any specials, sales, or promo codes,use email marketing to alert customers in advance or provide more detail. Use text marketing for flash sales or time-sensitive promo codes.

Small Business Saturday 2019

What It Is: During the 2010 recession, American Express used the Saturday after Black Friday to encourage holiday shoppers to patronize small, local businesses to stimulate the economy and keep profits local. According to AmEx data, for every dollar that’s spent at a small, local business (like yours!), 67 cents of that dollar stays in the local community.

 

Pro Tip: Register your business participation in Small Business Saturday® with American Express and take advantage of their free business boot camps, educational content, and customizable print and digital signage to help drive local traffic to your store.

Cyber Monday 2019

What It Is: The Monday following Thanksgiving weekend, when most office workers are back to work, but still in the holiday shopping spirit. Cyber Monday is the online equivalent of Black Friday. It was recognized in 2005 by economists who noticed the uptick in digital shopping activity, the busiest day of the year for online retailers.

 

Pro Tip: Use email and text marketing to alert customers to any online exclusive sales or free shipping deals for Cyber Monday. Allow for local in-store pickup, to emphasize immediate gratification. Make sure to have gift cards stocked in your online store, as they’re an easy sale that can be delivered electronically or physically.

Retail Tips for Black Friday, Small Business Saturday and Cyber Monday 2019

Blake Wisz via Unsplash

Social Media Hashtags

@angieyoyo via Twenty20

Black Friday 2019 Hashtags

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Small Business Saturday 2019 Hashtags

#smallbusinesssaturday #smallbusiness #smallbiz #smallbizsaturday#smallbizsat #shopsmall #shopsmall2019 #smallbusinesssaturday #shoppingday#shoppingtime #deals #sale #bigsale #shoptilyoudrop #freeshipping #discounts#newdeals #retail #holidaysale


Cyber Monday 2019 Hashtags

#cybermonday #cybermonday2019 #cybermondaysale #cybermondaydeals#cybermondayshopping #cyberweek #cybermondaysale #cyberweekend#cybermondaysales #cyber #cybermondaydeals #newdeals #ecommerce #mobile #retail#holidaysale #cyberweek #discounts#freeshipping

Kick off the Thanksgiving retail weekend with a Vagaro Daily Deal! It’s free to create one through your Vagaro account, and you’ll be able to make the most of holiday shoppers in search of a deal just like yours!